Why Data Should Be the Cornerstone of Your Association’s Strategy Associations that leverage data and research consistently stay relevant and competitive by deepening their understanding of member needs, making informed decisions, and uncovering new revenue opportunities. However, navigating the world of data can be challenging—many associations find it overwhelming, struggle with knowing where to start, […]
Membership retention is the cornerstone of any successful organization, whether it’s a gym, a professional association, or a subscription-based service. Building a loyal base of members not only ensures a steady revenue stream but also fosters a sense of community and belonging. However, retaining members requires more than just signing them up; it demands ongoing […]
Many associations seem to forget about the importance of a communications plan, especially when they have their head down working on the day-to-day tasks that always seem extra important in the moment.However, setting your intentions for how you want your association to progress and succeed in the future is just as important as the tasks you need to complete to survive the day. Although having an overall communications plan is one step in the right direction, there is value in having both an annual and long-term communications plan. Learn more.
Associations must have a solid membership marketing campaign strategy for recruitment and retention. Here’s how to create a membership marketing campaign.
The next 10 years will see faster membership growth than any other time in associations’ history. Prepare for industries’ emerging shifts now.
We spoke with Jeff Wilson about the logistics of marketing association membership to construction professionals, how he and AGC staff improve AGC’s member value proposition, and steps the association is taking to ensure the future of the construction industry is in capable, eager hands.
We caught up with Derek Poarch, executive director of APCO International, the world’s oldest and largest organization for public safety communications professionals, just days after the tragic shootings in San Bernardino, California. A longtime fixture in the law enforcement and public safety arena, Poarch guides the nearly-26,000 member association with a mix of compassion, staff autonomy and tough accountability.
Tight budgets and growing competition are prompting associations to squeeze extra value out of their conferences. Web-based libraries of digitized abstracts and recorded sessions are dramatic value enhancers for members. As we’ll see, they yield many other benefits, too.
How associations grow membership through great volunteer, employer and member experiences, and become the forward-thinking club everyone wants to join.
This month’s Corner Office profile falls on Tom Hood, CPA, executive director of Towson, Md.-based Maryland Association of Certified Public Accountants (MACPA), a leader in social media best practices for financial professionals.
By Association Adviser staff
