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Sponsored Email/Advertorial Ad Specifications

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These specs reference ads that comprise an entire sponsored email. For information about sponsored ad spaces within digital edition email or newsletters, please refer to this page or to an association’s individual media kit.

JPG Ad

  • Client supplies, or Naylor will design for a fee.
  • Width: 610 pixels, Height: 1024 pixels.
  • Creative accepted: One file, Static .JPG or .GIF only. No animation allowed.
  • Max file size 100 KB
  • Third Party Tags and 1×1 tracking pixels tags of any kind are not accepted.
  • File must created/saved in RGB color mode. (Most digital graphics and photos are already in RGB mode; check this by viewing the file properties.)
  • File must be a minimum 72 dpi.
  • One URL click tag is accepted.
  • See LIVE example here.

HTML Ad

Here are a few available standard sizes. Association websites have numerous custom ad sizes and restrictions. To make sure that you have the correct specs, please contact your Naylor Sales Representative or reference the media kit.
  • Client supplies HTML code. Naylor does not provide HTML ad creation service.
  • Width: 610 pixels, Height: Variable.
  • Inline styles only.
  • Message should be addressed as a general greeting and not include personalization such as Sir/Madam, Hello/Hi as no code will pull through even if included in the template submitted to add in a Name in the greeting.
  • Images/supporting files must be served from client server. Naylor does not host files.
  • Full absolute path for images/supporting file.
  • Third Party Tags and 1×1 tracking pixels tags of any kind are not accepted.
  • Naylor cannot provide native click reporting for HTML Ads. Please include click tracking URLs for all relevant links within the HTML code. Reported clicks will then be available to monitor on the client side.
  • See LIVE example here.

True Text Advertorial

  • Creative accepted: 600×350 banner. Static .JPG or .GIF only. No animation allowed.
  • Third Party Tags and 1×1 tracking pixels tags of any kind are not accepted.
  • File must be created/saved in RGB color mode. (Most digital graphics and photos are already in RGB mode; check this by viewing the file properties.)
  • File must be minimum 72 dpi.
  • One company logo (150 pixels wide max)
  • Company tagline (5-10 words)
  • 70-100 words of text
  • Call-to-action text (5-7 words). If not provided, default text will be “Learn More”
  • One URL/call-to-action link
  • Click-thru tags are accepted for an ad’s URL, such as UTM codes which can be built through Google’s UTM builder.
  • Please note: Email addresses cannot be used as a URL/Web link.
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If you have questions or encounter problems that can’t be answered by this site, please call us at (800) 665-2456 and ask for one of our digital services representatives who will be happy to help you.

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